Effective Home Selling Strategies - Part 2

Today, in part 2 in our series on effective home selling strategies we will continue our discussion on the appearance of your home, having your home show ready, and many other tips and tricks that can help you sell your home fast.

Strategy #4 Continued: Make the Home Look Good

Last time we talked about how to make the outside of your home look good. This time, we are going to talk about the inside of the home how to prep it for selling and how you can increase your chances of securing a buyer.

The Inside of the Home

The inside of the home is, unfortunately, much more complex than the outside of the home. There are a lot of things to consider. To make it as easy as possible, we have broken the inside of the home into two main parts: clutter and appearance (specifically, depersonalization).


Clutter should be your number one enemy when it comes to preparing a house for sale. It isn't enough to just have a clean house, you need to have a house that people don't feel cramped in, on that they feel is open and inviting. Now, you may already feel like that about your home, but your comfort level when it comes to clutter may be different than a potential buyer who walks through your door.

A standard rule of thumb is to try and cut down the amount of stuff you have in your home by a half or a third. This will be enough to open up the room. There are a few ways to accomplish decluttering, but before you start doing that, you just need to make sure you know where you are going to put all the stuff you take out of your house. You don't need to throw anything away if you don't want to, but you need to get it out of the house. A few options are to rent a storage unit, move them into the new home you have bought (if you have already secured a new home), or box them away in a neat fashion somewhere deep in the outer corners of your basement or attic. You will want to split all the boxes up as well so it doesn't look like one particular area is just crammed full of stuff.


Then there is depersonalization. This is the process of neutralizing your home's personality so that anyone can feel at home in it. Think of a hotel, hotel decorators don't usually opt for bright colors, pictures of a specific sports team, or anything like that. They opt for neutral colors, pictures or things that all people have in common like nature or the city. You will need to do this for your home. Make it as neutral as possible. Nothing flashy or specific to your tastes or preferences.

Strategy #5: Be in Show Ready Mode at All Times

When you are getting ready to sell a home, you need to remember that potential buyers are like customers so you should treat them how you like to be treated when you are a customer. In the spirit of this, you want to be ready to show a home at a moment's notice as to not keep a potential buyer waiting. This can be done by keeping as much of your things as you can back in their proper place and doing a thorough cleaning of the house on a weekly basis (except for areas like the kitchen and bathroom, those need to be cleaned every day). This will allow you to have your home show ready at a moment's notice. You should strive to be able to get your home ready for a showing in less than 15 minutes so that your potential buyer will not go into the home with negative feelings.

Strategy #6: Have Open Houses

Open houses are awesome ways to get the word out about your home. Everyone likes to look at a fresh and clean home, whether they are looking to buy or not. Even if they aren't looking to buy, they will tell their friends who are moving about your home which could result in some more potential buyers.

Open houses also draw attention to your home from people who don't even come. There may be people who simply see your signs as they are driving around and think, "I haven't seen that house yet, I'll look it up when I get home", or something to that effect. It is a great advertising tool that you can use.

Strategy #7: Have Good Advertising

Speaking of advertising, an open house isn't the only way you can get the word out about you home. You have plenty of options at your disposal. Some of which are fairly inexpensive as well. Your first option is IMLS, the Intermountain Multiple Listing Service - it is essentially Google for homes here in Idaho. When your agent lists your home, they will upload it to IMLS and it will be findable by any person doing a home search in your area.

Some of the other options you have, as far as advertising is concerned, are Craigslist, Social Media like Facebook and Twitter, the newspapers, signs, and so on. All of these options, if taken correctly, can yield a lot of interest in your home. However, you need to make sure that you use them all in unison because that will yield the best results. It is also important to remember that you want all of your forms of advertisement to look professional. Take time to properly write your ads and format them so they look nice. Make sure to make your street signs as durable and professional as possible. Usually, your realtor will have metal signs that you can use, so be sure to ask them about them before you start advertising.

Strategy# 8: Focus on the Kitchen

The kitchen is one of the focal points of any home. It is the room that, other than the bedroom, gets the most traffic and abuse. So, with that in mind, it is best to make sure that your kitchen is up to par. If you are going to put any extra work into a room, and there is nothing major that needs to be fixed in any other part of the house, then spend that time in the kitchen.

Make sure the kitchen looks, smells, functions, and feels nice. This can be accomplished by making sure that the appliances and cabinet doors are clean and in good condition, the floors are free of any major dings and scratches, and that the fixtures are fixed and clean.

If you are worried about making your kitchen as appealing as possible, contact a staging professional - your realtor should know a few - and get their advice.

Well, there you are, some effective home selling strategies that you can use in your own home. Be sure that, if you do any of these strategies, you follow the first one from part one: hire an excellent realtor and no finer realtor can be found than in the ranks of the Hughes Group of Silvercreek Realty Group. Give them a call today and find out how they can help you sell your home.