Effective Home Selling Strategies - Part 1


Selling a home is an adventure. One that takes time and dedication if you want to get it done quickly and properly. There are many ins and outs to selling a home and the more acquainted you are with the home selling process and a selling strategy the better. Now, your Seller's Edge real estate agent will be able to help you through all the steps of selling a home and will help you come up with a killer strategy to get it sold as quickly as possible, but you too need to be versed in the ways of selling. This may seem counter-intuitive at first, but there are good reasons behind a seller learning about sales strategy, chiefly because a lot of selling strategies need to be approved by, or require the participation of, the sellers themselves. So, in order to keep you and your agent on the same page, and therefore get your home sold quicker, let's dive into some of the more prevalent home selling strategies.

Strategy #1: Have a Good EXCEPTIONAL Agent

When you want to get the most money in the least amount of time when you are selling your home, having a 'good' agent isn't enough, you need an exceptional agent - you need a Seller's Edge agent. As we mentioned earlier, a Seller's Edge agent will have all the skills and experience necessary to sell your home for you. The best thing you can do for selling your home, and the number 1 strategy that you can implement, is to hire an agent from the Seller's Edge Team.

Just like having a good coach is vital for a championship winning team, an exceptional Seller's Edge caliber agent is vital for you succeeding at selling your home in the time you need for the amount you deserve. These real estate agents on the Seller's Edge team are amazing. They have years of experience under their metaphorical belts, a phenomenal support team to back them up, and all the resources you could possibly want your agent to have.

Strategy #2: Pricing

Pricing is the next strategy that you need to understand if you and your agent are going to be successful together. The price of the home, though it may not be the only deciding factor, is the most important factor that effects a sale. So, proper pricing is the next strategy on our list.

Proper Pricing

You need to make sure that you have realistic expectations for the worth of your home. There are many people that decide to sell their home and expect it to be worth the same, or more, as when they bought it. This doesn't always happen, just like how the price of a home doesn't always go up when you do renovations. Listen to your agent and the appraiser, if one is present, when you are talking about price. They know the market conditions intimately and will know what a proper price for a home is.

If your home has devalued, and a seller still insists on selling at a higher price, the home will not sell. He market changes, people's needs and desires change. It is unfortunate, but true.

Make it Findable and Put it in the Right Categories Another aspect of pricing is making it findable. You need to make sure that the price is within its proper price bracket. Overpricing in order to bump it up into a higher category will make it harder to sell.

Strategy #3: Make a Plan (Go on Campaign!)

What is a campaign? We hear that word a lot thrown around in politics and history class, but what does it mean and why would we want to do it for selling a home? It doesn't seem like a real estate related activity.

In short, a campaign is "a series of . . . operations intended to achieve a particular objective . . ." (borrowed from Google Definitions). Essentially, it is a designated plan that is centered around a specific goal. In this case, the goal is to sell your home. You and your real estate agent need to act like captains, structuring your sales plan so as to achieve maximum success.

If it makes it easier to visualize, think of a time line. Between now and our desired sales date, what are we going to do to sell the home? And questions of that kind. So, in retrospect, this whole article is simply a collection of a few tactics and strategies that you and your agent can place along that timeline so that your home has the highest potential to be sold.

Strategy #4: Make the Home Look Good

We have all heard the old adage "don't judge a book by its cover", but the unfortunate truth is that we do it all the time. We humans are attracted to products, and especially homes, that we think look good. So, the best advantage that you can give your home when it comes to selling is to make it look great.

The Outside of the Home (Curb Appeal)

Curb appeal is the first step that you need to take when beautifying your home. A home's exterior is the first impression that potential buyers of your home - so you want it to be good. But what can you do to enhance your curb appeal? Well, before we get into that, you need to understand the three parts of a home's exterior: the lawn, paint and color, and hardware.

Let's start with the lawn. You want your lawn to look great. It should be well watered, as full as possible with no dead patches, and trimmed. By doing this, you will dramatically increase the home's curb appeal.

Next there is the color of the home. It doesn't necessarily matter the color of your home, as long as it is not a bright or exciting color (stick with neutral colors); what matters is that the color is not faded. If the paint is fading on any particular part of your home, do what you need to in order to get it fixed. This includes any bricks or stones - if your home has brick or stone, do all you can to make them look as good as new.

Lastly, there is hardware. The hardware of a home's exterior would include lamps, fences, gates, mailboxes, lawn ornaments and so forth. These things need to be looking good. If they are old, and you have the funds, replace them. If you don't have the funds, then do what you can to fix them up to look nice.

There are more things that you can do for your home's curb appeal, but that is another article all on its own. For now, here are some tips you can work with. Stay tuned for part two of our home selling strategies series where we continue learning about how to make your home look good to attract buyers, and look at a few more tactics and strategies that you can use.